Jan And Morys – Conversionxl Applied Neuromarketing

Jan And Morys – Conversionxl Applied Neuromarketing 5 out of 5 based on 19 ratings.
 

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Seeing the author present this in a seminar setting had an important impact on my career, but this book is fairly lightweight on the actual topic of neuromarketing. Primarily a book on how to be a more effective salesman, and probably a good one at that. But, for students of applied consumer neuroscience, there are plenty of good alternatives.

Conversion rate optimization (CRO) is the process of optimising a site to increase the overall conversion rate, like Sales on e-commerce websites.